// frontend/app/[locale]/advertising/page.tsx import type { Metadata } from "next"; import Link from "next/link"; import type { Locale } from "@/lib/i18n"; import { isLocale } from "@/lib/i18n"; const SITE_URL = process.env.NEXT_PUBLIC_SITE_URL || "https://newsoras.com"; const SITE_NAME = "Newsoras"; const ADS_EMAIL = process.env.NEXT_PUBLIC_ADS_EMAIL || "ads@newsoras.com"; const LAST_UPDATED_ISO = process.env.NEXT_PUBLIC_ADS_LAST_UPDATED || "2026-01-04"; // ✅ Si querés mostrar números reales en la página const MEDIA_KIT_URL = process.env.NEXT_PUBLIC_MEDIA_KIT_URL || ""; // ej: https://newsoras.com/media-kit.pdf const PRESS_KIT_URL = process.env.NEXT_PUBLIC_PRESS_KIT_URL || ""; // opcional type PackageCard = { id: string; title: string; bestFor: string; bullets: string[]; }; type Copy = { title: string; subtitle: string; metaTitle: string; metaDescription: string; lastUpdatedLabel: string; tocTitle: string; toc: { id: string; label: string }[]; introTitle: string; introP: string[]; valuesTitle: string; values: { t: string; d: string }[]; packagesTitle: string; packages: PackageCard[]; formatsTitle: string; formatsP: string[]; formats: { t: string; d: string }[]; guidelinesTitle: string; guidelinesP: string[]; guidelinesBullets: string[]; disclosureTitle: string; disclosureP: string[]; disclosureBullets: string[]; faqTitle: string; faqs: { q: string; a: string }[]; contactTitle: string; contactP: string; contactCta: string; footerNote: string; }; function fmtDate(locale: Locale, iso: string) { const d = new Date(iso + "T00:00:00Z"); const y = d.getUTCFullYear(); const m = d.getUTCMonth() + 1; const day = d.getUTCDate(); const pad = (n: number) => String(n).padStart(2, "0"); if (locale === "es") return `${pad(day)}/${pad(m)}/${y}`; if (locale === "zh") return `${y}-${pad(m)}-${pad(day)}`; return `${y}-${pad(m)}-${pad(day)}`; } function getCopy(locale: Locale): Copy { if (locale === "es") { return { title: "Publicidad", subtitle: "Anuncios con estándares editoriales: transparencia, calidad y foco en lectores reales.", metaTitle: "Publicidad — Newsoras", metaDescription: "Publicidad en Newsoras: formatos, paquetes, estándares, disclosures de contenido patrocinado y contacto comercial. Enfoque en calidad, veracidad y audiencia real.", lastUpdatedLabel: "Última actualización", tocTitle: "Índice", toc: [ { id: "por-que", label: "Por qué Newsoras" }, { id: "paquetes", label: "Paquetes" }, { id: "formatos", label: "Formatos" }, { id: "lineamientos", label: "Lineamientos" }, { id: "transparencia", label: "Transparencia" }, { id: "faq", label: "FAQ" }, { id: "contacto", label: "Contacto" }, ], introTitle: "Por qué anunciar en Newsoras", introP: [ "Newsoras es periodismo independiente con foco en geopolítica, mercados y tecnología. Nuestra audiencia busca contexto y claridad, no ruido.", "Trabajamos con marcas que valoran la credibilidad y la transparencia. Priorizamos anuncios útiles, no invasivos, y respetamos la experiencia móvil.", ], valuesTitle: "Principios comerciales", values: [ { t: "Transparencia", d: "Todo contenido patrocinado se marca como tal. No mezclamos publicidad con noticias sin disclosure.", }, { t: "Calidad sobre volumen", d: "Preferimos pocos anuncios bien integrados, con buena creatividad y segmentación responsable.", }, { t: "Brand safety", d: "Evitamos categorías sensibles o engañosas. Revisamos creatividades antes de publicar.", }, { t: "Mobile-first", d: "Formatos optimizados para smartphone: velocidad, legibilidad y mínimos CLS/LCP.", }, ], packagesTitle: "Paquetes", packages: [ { id: "starter", title: "Starter", bestFor: "Validar canal y mensaje", bullets: [ "1 placement destacado (home/section) por X días", "UTM + reporte básico", "Revisión creativa + brand safety", ], }, { id: "growth", title: "Growth", bestFor: "Escalar tráfico y performance", bullets: [ "2–3 placements rotativos", "A/B simple (titular/creativa)", "Reporte semanal + recomendaciones", ], }, { id: "sponsor", title: "Sponsor (Patrocinio)", bestFor: "Asociación de marca", bullets: [ "Patrocinio de sección o newsletter (si aplica)", "Creatividad premium + integración nativa", "Etiqueta visible de patrocinio", ], }, ], formatsTitle: "Formatos disponibles", formatsP: [ "Mantenemos formatos limpios para que el usuario confíe y la marca se vea mejor.", "Podemos adaptar a tu stack (ad server o integración directa), siempre priorizando performance.", ], formats: [ { t: "Display (banner)", d: "Placements discretos: arriba, inline o sidebar (desktop)." }, { t: "Native / Sponsored", d: "Contenido patrocinado marcado claramente, con layout editorial." }, { t: "Takeover suave", d: "Alta visibilidad en home por tiempo limitado (sin bloquear lectura)." }, { t: "Afiliados (selectivo)", d: "Solo si aporta valor y se declara relación de afiliación." }, ], guidelinesTitle: "Lineamientos creativos", guidelinesP: [ "Aceptamos anuncios de alta calidad. Rechazamos contenido engañoso, sensacionalista o que comprometa confianza.", ], guidelinesBullets: [ "Nada de “clickbait” extremo o claims imposibles.", "Creatividades livianas (ideal WebP/AVIF) y sin trackers agresivos.", "Landing pages seguras (HTTPS) y coherentes con el anuncio.", "No se permite malware, software no deseado, ni prácticas de dark patterns.", ], disclosureTitle: "Transparencia y disclosures", disclosureP: [ "La credibilidad es nuestro activo. Por eso separamos claramente editorial y publicidad.", "Los artículos patrocinados se etiquetan, y los enlaces de afiliados se declaran cuando existan.", ], disclosureBullets: [ "Etiqueta visible: “Patrocinado” / “Publicidad” cuando corresponda.", "No vendemos cobertura editorial como si fuera noticia.", "Correcciones editoriales se hacen igual, aunque un anunciante esté activo.", ], faqTitle: "FAQ", faqs: [ { q: "¿Puedo comprar cobertura editorial?", a: "No. Podés contratar contenido patrocinado, pero siempre con etiqueta clara y sin confundirlo con noticias.", }, { q: "¿Qué métricas reportan?", a: "Impresiones, clics, CTR y performance por placement (y UTM si se usa). Podemos sumar métricas acordadas.", }, { q: "¿Aceptan anuncios políticos o sensibles?", a: "En general evitamos categorías sensibles. Se evalúa caso a caso por brand safety y normativa local.", }, { q: "¿Cómo garantizan performance en mobile?", a: "Limitamos peso, evitamos scripts pesados, y priorizamos formatos que no rompan la lectura.", }, ], contactTitle: "Contacto comercial", contactP: "Contanos tu objetivo (awareness, performance, sponsor), país/mercado y presupuesto estimado. Respondemos con propuestas claras.", contactCta: "Escribir a Ads", footerNote: "Newsoras — Independencia editorial + estándares altos. Publicidad sí, pero con transparencia.", }; } if (locale === "zh") { return { title: "广告合作", subtitle: "以编辑标准为前提：透明、质量、读者体验优先。", metaTitle: "广告合作 — Newsoras", metaDescription: "Newsoras 广告合作：可用形式、合作套餐、品牌安全、赞助声明（Sponsored/Ads）与商务联系。强调真实受众与高质量体验。", lastUpdatedLabel: "最后更新", tocTitle: "目录", toc: [ { id: "por-que", label: "为什么选择 Newsoras" }, { id: "paquetes", label: "套餐" }, { id: "formatos", label: "形式" }, { id: "lineamientos", label: "规范" }, { id: "transparencia", label: "透明声明" }, { id: "faq", label: "FAQ" }, { id: "contacto", label: "联系" }, ], introTitle: "为什么在 Newsoras 投放", introP: [ "Newsoras 是独立新闻与分析网站，聚焦地缘政治、市场与科技。我们的读者重视背景与可信度。", "我们优先考虑移动端体验与品牌安全：少而精、清晰标注、不过度打扰。", ], valuesTitle: "商业原则", values: [ { t: "透明", d: "赞助内容明确标注，不混淆新闻与广告。" }, { t: "质量优先", d: "优先少量高质量广告，避免刷屏与干扰。" }, { t: "品牌安全", d: "拒绝误导与敏感高风险类别，投放前审核。" }, { t: "移动优先", d: "优化速度与阅读体验，避免破坏页面性能。" }, ], packagesTitle: "合作套餐", packages: [ { id: "starter", title: "Starter", bestFor: "验证渠道与信息", bullets: ["首页/栏目位 X 天", "UTM + 基础报告", "创意审核 + 品牌安全"] }, { id: "growth", title: "Growth", bestFor: "扩大流量与转化", bullets: ["2–3 个轮换位置", "简单 A/B", "每周报告 + 建议"] }, { id: "sponsor", title: "Sponsor（赞助）", bestFor: "品牌合作", bullets: ["栏目/产品赞助（如适用）", "高级创意 + 原生整合", "明确“赞助”标识"] }, ], formatsTitle: "可用形式", formatsP: ["我们保持干净的广告形态，让读者信任、品牌更体面。", "可按你的投放方式对接，但性能优先。"], formats: [ { t: "展示广告", d: "顶部/文中/侧栏（桌面）等位置。" }, { t: "原生/赞助内容", d: "明确标注的赞助文章/版位。" }, { t: "轻量主页占位", d: "短期高曝光，不阻断阅读。" }, { t: "联盟（谨慎）", d: "仅在对读者有价值且声明关系时使用。" }, ], guidelinesTitle: "创意规范", guidelinesP: ["拒绝误导、夸张承诺与破坏信任的内容。"], guidelinesBullets: ["避免极端 clickbait", "素材轻量（WebP/AVIF 优先），少用重脚本", "落地页必须 HTTPS 且内容一致", "禁止恶意软件/欺诈/暗黑模式"], disclosureTitle: "透明与声明", disclosureP: ["可信度是核心资产，因此广告与编辑严格区分。", "赞助内容会标注，联盟链接会声明（如有）。"], disclosureBullets: ["明确标签：Sponsored/Ads", "不把广告包装成新闻", "即使有广告合作，编辑更正照常进行"], faqTitle: "FAQ", faqs: [ { q: "可以购买新闻报道吗？", a: "不可以。可合作赞助内容，但必须清晰标注。" }, { q: "提供哪些数据？", a: "展示/点击/CTR/位置表现，UTM 可选。" }, { q: "敏感类广告可以吗？", a: "通常避免，按品牌安全与法规评估。" }, ], contactTitle: "商务联系", contactP: "请说明目标（曝光/转化/赞助）、地区与预算范围，我们会给出清晰方案。", contactCta: "发送商务邮件", footerNote: "Newsoras — 独立编辑判断 + 高标准。广告可以，但必须透明。", }; } return { title: "Advertising", subtitle: "Ads with editorial standards: transparent, high-quality, reader-first.", metaTitle: "Advertising — Newsoras", metaDescription: "Advertise on Newsoras: formats, packages, brand safety, sponsored disclosures, and commercial contact. Focused on quality, trust, and real readers.", lastUpdatedLabel: "Last updated", tocTitle: "Contents", toc: [ { id: "por-que", label: "Why Newsoras" }, { id: "paquetes", label: "Packages" }, { id: "formatos", label: "Formats" }, { id: "lineamientos", label: "Guidelines" }, { id: "transparencia", label: "Transparency" }, { id: "faq", label: "FAQ" }, { id: "contacto", label: "Contact" }, ], introTitle: "Why advertise on Newsoras", introP: [ "Newsoras is independent journalism focused on geopolitics, markets, and technology. Our audience values clarity and credible context.", "We work with brands that respect trust. Ads are clean, non-invasive, and optimized for mobile performance.", ], valuesTitle: "Commercial principles", values: [ { t: "Transparency", d: "Sponsored content is always labeled. Editorial and advertising don’t mix without disclosure." }, { t: "Quality over volume", d: "Fewer, better placements—strong creative and responsible targeting." }, { t: "Brand safety", d: "We avoid deceptive or high-risk categories. Creatives are reviewed before publishing." }, { t: "Mobile-first", d: "Designed for smartphones: speed, readability, minimal CLS/LCP impact." }, ], packagesTitle: "Packages", packages: [ { id: "starter", title: "Starter", bestFor: "Validate channel & messaging", bullets: ["1 featured placement (home/section) for X days", "UTM + basic reporting", "Creative review + brand safety"], }, { id: "growth", title: "Growth", bestFor: "Scale traffic & performance", bullets: ["2–3 rotating placements", "Simple A/B (headline/creative)", "Weekly reporting + recommendations"], }, { id: "sponsor", title: "Sponsor", bestFor: "Brand association", bullets: ["Section or product sponsorship (if applicable)", "Premium creative + native integration", "Clear sponsor labeling"], }, ], formatsTitle: "Available formats", formatsP: [ "We keep formats clean so readers trust the experience and brands look better.", "We can integrate via ad server or direct placement—performance first.", ], formats: [ { t: "Display (banner)", d: "Non-intrusive placements: top, inline, or sidebar (desktop)." }, { t: "Native / Sponsored", d: "Clearly labeled sponsored content with editorial layout." }, { t: "Soft takeover", d: "High-visibility homepage presence for limited time (without blocking reading)." }, { t: "Affiliate (selective)", d: "Only when it adds value and is disclosed." }, ], guidelinesTitle: "Creative guidelines", guidelinesP: ["We accept high-quality ads and reject deceptive or trust-damaging creatives."], guidelinesBullets: ["No extreme clickbait or impossible claims", "Lightweight assets (WebP/AVIF) and no aggressive trackers", "Secure landing pages (HTTPS) consistent with the ad", "No malware, unwanted software, or dark patterns"], disclosureTitle: "Transparency & disclosures", disclosureP: [ "Credibility is the asset. We clearly separate editorial and advertising.", "Sponsored posts are labeled, and affiliate relationships are disclosed when present.", ], disclosureBullets: ["Visible label: “Sponsored” / “Advertising” when applicable", "No selling editorial coverage as news", "Editorial corrections remain independent even with active advertisers"], faqTitle: "FAQ", faqs: [ { q: "Can I buy editorial coverage?", a: "No. You can sponsor content, but it will be clearly labeled and not presented as news." }, { q: "What do you report?", a: "Impressions, clicks, CTR, and performance by placement (plus UTMs if used)." }, { q: "Do you accept political/sensitive ads?", a: "We generally avoid sensitive categories; reviewed case-by-case for brand safety and local rules." }, ], contactTitle: "Commercial contact", contactP: "Tell us your goal (awareness, performance, sponsorship), market, and budget range—then we’ll propose a clear plan.", contactCta: "Email Ads", footerNote: "Newsoras — Independent editorial standards. Ads are welcome, but transparency is non-negotiable.", }; } // --- JSON-LD --------------------------------------------------------------- function jsonLdOrganization(locale: Locale) { const inLanguage = locale === "es" ? "es" : locale === "zh" ? "zh" : "en"; return { "@context": "https://schema.org", "@type": "Organization", "@id": `${SITE_URL}#organization`, name: SITE_NAME, url: SITE_URL, logo: `${SITE_URL}/logo.png`, email: ADS_EMAIL, inLanguage, }; } function jsonLdWebsite(locale: Locale) { const inLanguage = locale === "es" ? "es" : locale === "zh" ? "zh" : "en"; return { "@context": "https://schema.org", "@type": "WebSite", "@id": `${SITE_URL}#website`, url: SITE_URL, name: SITE_NAME, publisher: { "@id": `${SITE_URL}#organization` }, inLanguage, }; } function jsonLdAdvertisingPage(locale: Locale) { const inLanguage = locale === "es" ? "es" : locale === "zh" ? "zh" : "en"; const url = `${SITE_URL}/${locale}/advertising`; return { "@context": "https://schema.org", "@type": "WebPage", "@id": `${url}#webpage`, url, name: `${SITE_NAME} — Advertising`, isPartOf: { "@id": `${SITE_URL}#website` }, about: { "@id": `${SITE_URL}#organization` }, inLanguage, }; } function jsonLdBreadcrumbs(locale: Locale) { const url = `${SITE_URL}/${locale}/advertising`; const home = `${SITE_URL}/${locale}`; return { "@context": "https://schema.org", "@type": "BreadcrumbList", itemListElement: [ { "@type": "ListItem", position: 1, name: "Home", item: home }, { "@type": "ListItem", position: 2, name: "Advertising", item: url }, ], }; } // --- Page ------------------------------------------------------------------- export default async function AdvertisingPage({ params }: { params: Promise<{ locale: string }> }) { const { locale: rawLocale } = await params; const locale: Locale = isLocale(rawLocale) ? rawLocale : "en"; const t = getCopy(locale); const lastUpdated = fmtDate(locale, LAST_UPDATED_ISO); const subject = locale === "es" ? "Publicidad — Newsoras" : locale === "zh" ? "广告合作 — Newsoras" : "Advertising — Newsoras"; const mailtoHref = `mailto:${encodeURIComponent(ADS_EMAIL)}?subject=${encodeURIComponent(subject)}`; const orgLd = jsonLdOrganization(locale); const siteLd = jsonLdWebsite(locale); const pageLd = jsonLdAdvertisingPage(locale); const crumbsLd = jsonLdBreadcrumbs(locale); return (
{/* ✅ JSON-LD: Organization + WebSite + WebPage + Breadcrumbs */}